Online Coffee Seller
Acid-Free Specialty Coffee D2C
Overview
The brand is an online coffee seller specializing in acid-free coffee for people with certain stomach conditions.
Challenge
The brand needed a way to track subscriptions vs. purchases and better optimize for new customers vs. existing ones. Their existing campaigns were placing a high value on existing customers with no structured funnel to support either goal.
Approach
We started with upgrading their tracking to factor in customer lifetime value for subscriptions vs. single purchasers. Using this data, we set up a multi-step funnel that accounted for retargeting and pushing single purchasers to subscribe while separately looking for new customers to complete either action. Within a few months, we saw the account take strides it had never achieved before.
Results
The brand saw their loyal fanbase explode over the course of 6 months simply from setting up a better funnel on Facebook/Instagram and Google. Knowing the actual value of your customers and each conversion can help optimize and specify learning on a more granular level, which means smarter strategies and more money.
The Proof
The numbers that moved.
Overview · Blended
By Platform
6-month blended performance · Meta + Google. Per-platform split illustrative.
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