Gymnastics and Gyms for Children
Children's Gymnastics Franchise
Overview
The brand is a children's gymnastics and recreation gym franchise based in New York.
Challenge
When We took over the brand account, they ran one traffic campaign with no targeted interests and no efforts for retargeting. In addition, there were no actions being tracked outside of clicks, so actual ROAS or engagement was unknown.
Approach
We began with reworking all of their pixel and GTM tracking to ensure each conversion path step could be tracked and/or optimized. After that was complete, we reworked an entire funnel to focus on Cold and Retargeting audiences with improved copy and graphics that were correctly sized for each placement.
Results
High-quality tracking, correct graphic sizing, and a correctly structured funnel are key to Facebook and Instagram ad success. Just these changes turned the brand bleeding campaigns into high ROAS engines. They are continuing to scale spend and are about to launch on Google.
The Proof
The numbers that moved.
Overview · Blended
By Platform
Monthly blended performance · Meta funnel (cold + retargeting). Illustrative, based on Anthony's reported lift after rebuilding pixel/GTM tracking and the funnel structure.
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